Marketing Consultancy

"Marketing without design

is lifeless,

and design without marketing

is mute.” 

Von R. Glitschka

The difference between a great looking website and an effective website is a Marketing Strategy.

 

This uses branding to help align perfectly your business offering with your target clients.  With a solid strategy, you are in the best position to design an effective website.

 

Creating a Marketing Strategy before building your website is often the most overlooked exercise, yet it is definitely the most worthwhile investment in your business.

The Benefits

  • You get to know your customers better.

  • You get to the essence of your product offering.

  • Your message is clearer and resonates better with your market.

  • Your marketing is more targeted, which means a better return.   

  • Customers relate to you better and talk about you. 

  • Your messaging is more consistent across all customer touch-points. 

  • You have a clear position in the market and less competition.

How it works

Whether you are launching your first website, or you are a more established company needing a Brand refresh, our process is similar. Though larger companies, having been around longer, often need a more intensive exercise.

Small companies may only require a short one-on-one consultation to make sure your Brand and Marketing make sense, but we are available to help you if have only a germ of an idea and want to build a whole Brand and Marketing Strategy around it, leading to an effective website.

Established companies will be guided through the A to Z of a disciplined approach to building or refreshing their Brand with a series of one-on-one workshops, culminating in a Marketing and  Brand Strategy that will take their company to the next level and leave them prepared to build their perfect website.