Building a website is
like building a house
You just can't skip the foundations!
Sound marketing strategy, right from the start.
Marketing strategy is the bedrock of your website.
I give a professional Marketing Consultancy to all my clients before starting their website build.
This involves a deep dive into your business model, marketing strategy, competitor analysis, product and market analysis, customer analysis and your marketing and website objectives.
We'll talk a lot about these things and I'll be giving you a specially designed questionnaire to complete our discovery.
Now we can start building your brand.
Stand out from the crowd
What is Branding?
Branding helps break through and grab your ideal customer’s attention. It helps transform customers into longterm brand evangelists. It makes you stand out and get noticed. Branding takes your business to the next level.
Your 10 stage Branding Process:
Let me guide you through this process using my tried-and-tested worksheet and questionnaire to help define your brand so your offering perfectly aligns with your audience.
1. We help define your Purpose, Vision, Mission & Values.
2. We help define your customer personas.
3. We help identify your customer pain-points.
4. We create your selling-formula framework.
5. We help identify your point of difference.
6. We help define your Brand personality and tone of voice.
7. We create your Brand Story and key message.
8. We create your unique Brand Identity (inc. colours fonts, logo and graphic elements).
9. We position you as a leader in your field.
10. We help position your customer as the hero and you as their guide.
Command and retain attention.
Professionally designed bespoke website.
Expertly crafted to position you as a leader in your field.
Up to 15 custom individually designed pages reflecting your Brand Identity.
Up to 30 professionally produced stock photos in-keeping with your brand personality.
Image retouching if necessary.
Attractive layout using colours, fonts and graphic elements from your Brand Identity.
Designed using techniques from consumer psychology.
Mobile Device Optimisation for Desktop, Laptop and Mobile Phone viewing.
All the features you're going to need.
Bespoke design based on approved Wireframe for easy navigation.
Access to the back-end editor for easy updating by your team.
Website build implemented for fast download speeds.
Domain name connection.
Search Engine Optimisation SEO (Search Engine Ready).
Mobile Optimisation for Desktop, Laptop and Mobile Phone viewing.
Support & Maintenance Plan.