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Fitbooks
Rebranding, Strategy, Activation
(Filler text) Wych Hunt is a website designed to help locate and reseed native Irish Wych Elm trees through community participation.
The website was designed to inform and engage users, allowing them to upload locations, details, and images of trees, while contributing to a shared database and interactive map.
A supporting brand identity was developed to attract and engage the target audience. Inspired by the structure of the Wych Elm, graphic elements highlight key features of the tree, creating a distinctive and slightly playful visual language that reflects the idea of a “hunt.”


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