The Challenge

Dr. Evelyn Gilmore had built a strong reputation as a consultant work and organisational psychologist, but her expertise, qualifications, and unique psychodynamic approach were not being fully communicated online. The challenge was to create a platform that reflected her authority while making complex concepts accessible to potential clients.

Brand Identity

The brand was designed to balance academic credibility with warmth and approachability. Through refined typography, professional imagery, and a calm visual language, we created an identity that reflects Evelyn's extensive experience while remaining welcoming to leaders, organisations, coaches, and consultants seeking support.

Website Design

The website was structured around Evelyn's core services, thought leadership, and professional background. Clear navigation, strong content architecture, and carefully crafted messaging help visitors quickly understand the psychodynamic and systemic approach while showcasing the depth of expertise behind the practice.

Conference Marketing

In addition to the website, we developed a LinkedIn marketing campaign to build awareness of the annual Psychodynamics at Work Conference and drive ticket sales. Through targeted content, speaker promotion, event announcements, and audience engagement, the campaign helped raise the profile of the conference and direct prospective delegates towards registration.