Changing Narratives
The Challenge
Changing Narratives engaged Woosh to develop a brand identity and WIX website that reflected the depth, warmth and credibility of Niamh O'Donoghue's organisational development work. The challenge was to communicate complex areas such as facilitation, leadership development, coaching, and organisational change in a way that felt human, accessible, and grounded in real-world experience.
Visual Identity
We developed a calm and confident brand identity designed to reflect dialogue, reflection and meaningful change. Through soft natural imagery, refined typography, and a structured visual language, the brand positions Changing Narratives as thoughtful, experienced, and deeply people-focused.
Website Design
We designed and built a responsive WIX website focused on clarity, reassurance, and ease of navigation. The structure guides visitors naturally through Niamh’s services, background, and approach while creating a welcoming and professional experience for organisations, teams, and individuals navigating change.
The Result
The project delivered a distinctive brand identity and professional website that communicate expertise, build trust and support business growth. The new website and brand positioning help establish trust quickly while supporting Niamh’s work across leadership development, facilitation, coaching, and organisational transformation.
