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Hypnotherapy for mothers-to-be and
people who want help with diet.
A brand identity and website for a hypnotherapist with the aim of encouraging visitors to take action and contact Cécile for help.
Type
Rebrand, Website
Services
Branding, Web design, Activation
Year
2021
Project
Overview
Challenge
The challenge was to create a Brand Identity that helped clients overcome any fears or traditional scepticism towards hypnotherapy. We wanted to create a brand that would make Cécile stand out and convey a sense of trust with a hint of mystery. Another big challenge was to structure a website that dealt with several very different visitor issues, i.e. Hypnobirthing, Diet, Stress and Anxiety, and still looked cohesive across the site.
We did ask if it was
possible to hypnotise people via a website!
Solution
Warm and encouraging website experience with a positive
call to action
The visual identity consisted of the main brand colours with three colour sub-sets (one for each service). The overall feel was warm and reassuring and written in a positive and encouraging tone of voice.
What was done
Positioned Cécile as leader in her field with an identity reflecting who she is, and a brand that is aligned with her target audience.
Authoritative and attractive stand-out Brand and visual identity, including logo.
Conversion-focused copywriting.
Service-booking facility with payment system.
Multiple web pages including a Blog.
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