"Marketing without design
and design without marketing
Von R. Glitschka
The difference between a great looking website and an effective website is a Marketing Strategy.
This uses branding to help align perfectly your business offering with your target clients. With a solid strategy, you are in the best position to design an effective website.
Creating a Marketing Strategy before building your website is often the most overlooked exercise, yet it is definitely the most worthwhile investment in your business.
You get to know your customers better.
You get to the essence of your product offering.
Your message is clearer and resonates better with your market.
Your marketing is more targeted, which means a better return.
Customers relate to you better and talk about you.
Your messaging is more consistent across all customer touch-points.
You have a clear position in the market and less competition.
How it works
Whether you are launching your first website, or you are a more established company needing a Brand refresh, our process is similar. Though larger companies, having been around longer, often need a more intensive exercise.
Small companies may only require a short one-on-one consultation to make sure your Brand and Marketing make sense, but we are available to help you if have only a germ of an idea and want to build a whole Brand and Marketing Strategy around it, leading to an effective website.
Established companies will be guided through the A to Z of a disciplined approach to building or refreshing their Brand with a series of one-on-one workshops, culminating in a Marketing and Brand Strategy that will take their company to the next level and leave them prepared to build their perfect website.