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An Italian furniture website? Bellissimo!
We LOVE furniture, so the prospect of working with a furniture manufacturer and importer of stylish Italian furniture was too good to resist...
Type
Brand Redesign, Website
Services
Branding, Strategy, Activation
Year
2023
Project
Overview
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Challenge
There is nothing challenging about looking at furniture!
The amazing people at Drummond do such a good job looking after their clients, that they forgot to look after their own website (we know the feeling!)... and let's just say that the brand and the website both needed a full makeover as opposed to a quick upholstering job! This, of course, meant a blank canvas, and we Web designers LOVE a blank canvas...
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Solution
We went to town on this furniture store...
Drummond and Sons have a history that goes back three generations in County Cork, and with all that experience we knew there would be great material for a good story.
We also found tons of information about their great upholstering and bespoke manufacturing services, that up to know had never seen the light of day. So we dug deep and revealed all Trevor's well-kept secrets, and we presented them for all to enjoy in a bright and colourful glossy magazine-style website.
The new website is packed with all the elements anyone in the hospitality industry will want to see, and is a great reference-point for furniture ideas.
What was done
New Brand Identity including visual system, Logo redesign.
Website build.
Conversion-focused copywriting.
Product display system.
SEO, Mobile Optimisation, SSL, Training.
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