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Introducing a game changing roofing system into an established market.
Introducing a new roofing system for roofers that offers game changing end user benefits.
Type
Rebrand and Website
Services
Branding, Strategy, Activation
Year
2021
Project
Overview
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Asking people to break with long established practices - never easy!
Being a mould breaker is always tough position especially when part of getting on board requires training too! Our challenge was to make the appeal as strong as possible and simplify every part of the appeal to maximise onboarding.
Challenge
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Solution
Simplicity, clarity and appeal of the offer
To ask roofers to change their roofing techniques, Woosh had to make the offer as simple, clear and attractive as possible. We achieved this with clear benefits and simple clear pathway to get onboard.
Key features
Brand identity, Logo design. Signage.
Website.
Conversion-focused copywriting.
SEO, SSL, Mobile Optimisation, Training.
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