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Branding for a new entrant to the Laundry Pod Services market.
Woosh were approached by Go Laundry to help them create a new brand for their planned introduction of Laundry Pods across Ireland.
Type
Branding
Services
Branding, ID design, Strategy, Marketing Materials, Print, Social Media, Activation
Year
2023
Project
Overview
To create a distinctive and appealing brand that sets Go Laundry apart and invites trial and loyalty.
With a plethora of other operators in the market, our challenge was to create a distinctive and alluring brand that carved out its own niche of loyal followers.
Challenge
Solution
To ensure Go Laundry cleans up in the market place - simple!
The new Go Laundry brand was designed to emphasise the excellent performance of the machines.
The Identity needed to be strong and alluring in busy environments. The clean minimalistic look enhances the appeal and conveys a sense of user friendliness for the user to encourage engagement.
Key features
Brand Strategy, Identity, Print & Digital Marketing and Signage Design.
Website design and social media management.
Conversion-focused copywriting.
Customer Loyalty Programme with Digital Loyalty Card/Payment system
SEO, SSL, Mobile Optimisation, Training.
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