Our solution was to deliver the story in a step-by-step process through the phases of design, construction, maintenance and planting, and the detailed steps involved in each phase. This served to educate the viewer about what is involved, and also to highlight the expertise required at each stage. We felt that since this was about design, we needed to have an overall 'designer feel' to the website. We incorporated a wide range of icons and graphics to help make this interesting and engaging.