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Branding for a new entrant to the Laundry Pod Services market.
Woosh were approached by Go Laundry to help them create a new brand for their planned introduction of Laundry Pods across Ireland.
Type
Branding
Services
Branding, ID design, Strategy, Marketing Materials, Print, Social Media, Activation
Year
2023
Project
Overview
To create a distinctive and appealing brand that sets Go Laundry apart and invites trial and loyalty.
With a plethora of other operators in the market, our challenge was to create a distinctive and alluring brand that carved out its own niche of loyal followers.
Challenge
Solution
To ensure Go Laundry cleans up in the market place - simple!
The new Go Laundry brand was designed to emphasise the excellent performance of the machines.
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The Identity needed to be strong and alluring in busy environments. The clean minimalistic look enhances the appeal and conveys a sense of user friendliness for the user to encourage engagement.
Key features
Brand Strategy, Identity, Print & Digital Marketing and Signage Design.
Website design and social media management.
Conversion-focused copywriting.
Customer Loyalty Programme with Digital Loyalty Card/Payment system
SEO, SSL, Mobile Optimisation, Training.
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