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Keeping kids connected to their culture. We Irish know how important that is.
When Luminita came to us with this project we jumped at it, because not only do we get this being Irish, but we have Franco/Irish on our team. So we really wanted to be part of this project!
Type
Rebrand
Services
Branding, Strategy, Activation
Year
2021
Project
Overview
Challenge
Build an international children's online shop with thousands of books over 8 languages.
The challenge was to create a distinctive and appealing Brand and Brand Identity that would set Luminita Books apart, and become a hub for foreign families living in Ireland and wanting to keep their kids connected to their culture while here. The brand was to be positioned to be Ireland's go-to resource for individuals and libraries for international language children's books. The Brand Identity had to work well across all media, especially Social Media.
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Solution
Create an attractive and easy-to-navigate bookshop
searchable by language and other filters.
Woosh created a distinctive and appealing Brand and Brand Identity, complete with charming illustrations by our in-house illustrator. The brand was positioned to be Ireland's go-to resource for individuals and libraries for international language children's books.
Woosh Services
Brand Identity, Brand story, Illustration.
Website, Brand Strategy, Marketing Strategy, Business Planning.
Conversion-focused copywriting.
A full e-commerce shop for over a thousand books, Shopping Cart, Payments integration.
SEO, SSL, Mobile Optimisation, Training, Ongoing support.
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