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Project
Overview
Seeing a better future
Type
Branding, Website
Services
Branding, Strategy, Activation
Year
2022
Challenge
When your Marketing Stars need realignment
Mariana came to Woosh with a communication challenge. Her website was outdated and confusing for the visitor. Mariana wanted to present herself and her services in a much better light. She lacked a strong brand. One that properly reflected Mariana and her services. Some of her contemporaries had clearly upped the game and 'taken' various strategic positions, so our challenge was to find a unique position for Mariana in her sector and make it hers.
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Solution
Reading the mind of the visitor
Our approach was to create a striking visual identity which invites the visitor into Mariana's world, encouraging them to discover answers to the big questions they have.
What was done
Brand Strategy and repositioning as a leader in her field.
Creation of a strong visual identity including a logo.
Conversion-focused copywriting in a story framework.
Strong use of colour, graphics and icons and patterns.
Booking system allowing a suite of service offerings.
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