Wych Hunt
The Challenge
Ireland lost millions of Wych Elm trees to Dutch Elm Disease, a devastating loss to the landscape, biodiversity, and cultural heritage of the country. The Native Woodland Trust believed some disease-resistant survivors still existed across Ireland. The challenge was to find them — and they couldn't do it alone.
Brand Strategy
The strategy was built around galvanising a community with a common mission. Rather than a traditional conservation campaign, Wych Hunt was positioned as a citizen science movement — inviting everyone from walkers and nature lovers to schools, farmers, and local communities to help identify and protect surviving trees.
Visual Identity
We created an identity rooted in the natural world — botanical illustration, earthy tones, and the quiet authority of something worth preserving. The visual language needed to feel both scientifically credible and warmly inviting — serious enough to attract conservationists, approachable enough to inspire a family on a Sunday walk to get involved.
The Result
The website needed to do one thing above all else — make it easy for anyone to join the hunt. We built a clean, purposeful site that explains the mission clearly, guides visitors through the identification process, and allows them to submit their finds directly to the central database. Simple to use, significant in impact.
